Winnie Jiang is an Assistant Professor of Organisational Behaviour at INSEAD. Her research topics include the dynamics of meaning-making at work, work as a calling, career mobility and transitions, and personal and professional development.

Winnie’s research centers on how individuals find and sustain meaning in their work—particularly amid disruption, transition, and technological change. Her current research investigates how artificial intelligence (AI) can be integrated into individuals’ work lives in ways that cultivate, rather than erode, meaningfulness—and how organizations can design structures and practices to support this process. Across qualitative and quantitative studies, she explores how humans and intelligent technologies can co-develop systems of work that preserve human agency, dignity, and purpose.

Winnie’s broader research spans three interrelated streams: how individuals make meaning of and about their work; how they navigate mobility and achieve self-transformation through their careers; and how meaning can be constructed and sustained in the age of AI and digital transformation. Her work has been published in leading journals such as Administrative Science Quarterly, Academy of Management Journal, and Organization Science.

Prior to joining INSEAD, Winnie completed her PhD in Management at Yale University.